A Qualitative Study on the Influencing Factors of Public Participation in the Construction of “Waste-Free City” Exploratory Analysis Based on Grounded Theory

As a cellular project of beautiful China and systematic the whole people, construction “Waste Free City” cannot be separated from extensive participation public. This research in China’s Henan province “no waste city” public as object, using grounded theory, first through open spindle coding that affecting six main factors: attitude, subjective norm, perceived behavioral control, driving factors social environment identity characteristics; Then model influencing is constructed selective coding. The results show norms behavior control directly affect willingness to participate “waste-free city”, which are internal psychological factors. Government behavior, group influence, community factor enterprise constitute external environmental participation. three categories publicity education, reward punishment mechanism laws regulations form play moderating role between At same time, characteristics also city”.